Wednesday, July 6, 2011

Tweet... Tweet Tweet

BASIC INFO:
Today I want to talk about the importance of using Twitter to promote your shop. Twitter is quickly growing in the social media scene and it's super easy to use (not to mention FREE). I have been using twitter for a couple of years now, both with a personal account and through several accounts that I manage for the university that I work for. Here are a few things I have picked up along the way.

If you haven't created a twitter account exclusively for your shop, I would encourage you to do so. This will only build brand recognition and hopefully in return help your shop be seen. You can put your shop website in your profile information providing thus another backlink to your shop.

I have created a twitter account for the Promotional Frenzy Team so if you are a member, be sure to tag us either with the hashtag #promofrenzy or by tagging our account directly @promofrenzy so that I can retweet you.

MOON'S TOP THREE WAYS TO GAIN FOLLOWERS:
So you've created your twitter account, you've made your icon and background consistant with your shop appearance...you are ready to begin tweeting...but you need followers. Here are some tips to begin to gain a group of followers.

1. The number one way to gain followers is by following others. Most people love to have followers so if you will first follow them, they will likely return the favor.

2. Tweet, and Re-Tweet often. Want to make a quick friend? Retweet someone's tweet! If someone sees that you are retweeting what they post, they will feel you value what they are posting and are likely to follow you...they may even return the favor! It's a simple theory really...the more you post, the more you will be seen and the more you engage yourself in the fourm, the more exposure you will gain.

3. Use #Hashtags. I will be posting more on this later but for now, just know they are out there to help you gain exposure. What is a hashtag? When you use a # in front of a word, it starts a "trending thread" then, everyone that uses the hashtagged word after you will show up on a single thread. For instance, in your tweets, please include #promofrenzy, then you can click the word after you post and see EVERYTHING anyone has posted with the same tag. Some good ones for you to use are #handmade, #etsy, #sale, #freebie, and of course #promofrenzy.